Advertise in Not So Modern Drummer
Not So Modern Drummer print and online magazine has attracted the eyes and ears of the entire world wide drum community. With specialized content about vintage, used & custom drums AND reviews, news and videos about new gear, NSMD reaches all drummer demographics.
A copy of NSMD is sent to every drum shop in America, to all the large drum departments of the top 200 music stores in America, and is free online to every drummer in the world; not a teaser "digital version" like the other magazines, but the entire magazine.
Your purchase of any size print ad also includes a free banner ad on our highly trafficked website and an active link from your ad in the online magazine; The reader clicks your link in your ad and is taken to your website. We can also provide you with tracking of how many customers click your ad and how many click through to your website.
Most of the other music magazines nickel and dime you with separate fees for this kind of exposure. We have a "one price policy". Buy an ad in NSMD and we give you the full meal deal! If you don't have artwork we will provide free artwork for you.
NSMD's readership has the highest per capita drum budget of all the magazines. Our readers are the biggest purchasers and resellers of new, used and vintage gear. What is the biggest segment of the drum buying market? You guessed it; used and vintage drums. Put your advertising dollars where the drummers' eyeballs are.
For Information about classified ads, Click Here
For the print ad rates in .pdf format, Click Here (right click, save as to download)
Print Ad Rates for Not So Modern Drummer
FOUR COLOR ADS
| Per Issue | 2 Issues | 3 Issues | 4 Issues | Alignment | Width | Height | |
|---|---|---|---|---|---|---|---|
| saves 5% | saves 10% | saves 15% | |||||
| 1/15 page | $76 | $144 | $205 | $258 | Vertical | 2 1/2" | 2" |
| 1/12 page | $95 | $180 | $257 | $320 | Vertical | 2 1/2" | 2 1/2" |
| 1/8 page | $143 | $272 | $386 | $486 | Vertical | 2 3/4" | 2 1/2" |
| Horizontal | 3 1/2" | 2 3/4" | |||||
| 1/6 page | $190 | $361 | $513 | $646 | Vertical | 2 1/2" | 4 7/8" |
| 1/4 page | $286 | $543 | $727 | $972 | Vertical | 3 3/4" | 5" |
| 1/3 page | $392 | $745 | $1058 | $1333 | Vertical | 3 3/4" | 6 7/8" |
| Horizontal | 7 1/2" | 3 1/4" | |||||
| 1/2 page | $571 | $1085 | $1542 | $1941 | Vertical | 3 3/4" | 10" |
| Horizontal | 7 1/2" | 5" | |||||
| Full Page | $1141 | $2168 | $3081 | $3879 | Vertical | 7 1/2" | 11 1/4" |
| Full Page Bleeds | Vertical | 8 1/2" | 11" | ||||
| Trim Size | 8 1/2" | 11" | |||||
| Image Area | 7 3/4" | 10 1/4" | |||||
| Bleeds | Keep all live material 3/8" from edges | ||||||
New End Column 20% Discount
for multiple ads for four issues. Must equal more than full page. Example: full page + 1/12 page or 2 half page ads + 1/4 page, etc.PRINTING INFO
| File Resolution | 300-400 dpi |
|---|---|
| Color Screens | 4 at 200 dpi |
| Black Screen | 175 dpi |
| Maximum Black Density | 89-92 |
| Paper | 80# Productolith Gloss Book |
| Cover | 80# Productolith Gloss Book |
| Trim | 8 1/2" x 11" |
| Margin for Live Material | 1/8" |
| Bleed | 1/8" (10% charge for bleeds) |
COVERS: FULL PAGE ONLY
| Per Issue | 2 Issues | 3 Issues | 4 Issues | |
|---|---|---|---|---|
| saves 5% | saves 10% | saves 15% | ||
| Inside Front | $1105 | $2099 | $2983 | $3757 |
| Inside Back | $1228 | $2333 | $3315 | $4175 |
| Outside Back | $1255 | $2384 | $3388 | $4267 |
ISSUE AND CLOSING DATES
| Confirmation | Material Due | On Sale | |
|---|---|---|---|
| Winter | December 1 | December 15 | January |
| Spring | March 1 | March 15 | April |
| Summer | June 1 | June 15 | July |
| Fall | September 1 | September 15 | October |
MATERIAL REQUIREMENTS
- ART: All ads must be submitted as camera-ready. If additional preparation is required, all work will be billed to the advertiser. Ad materials received after the due date may (at the publishers discretion) be held for the next publication. There is a $15 surcharge for scanning mechanical artwork.
- FILM: NSMD is currently printed on a Direct to Plate printing system. We no longer accept film separations for ads. Instead, please submit your ads in the form of a print ready PDF file with appropriate printed proof copy or see below for other options.
- MECHANICALS: Mechanicals should contain overlays for screen tints and negative halftones for photos. All materials should conform with current SWOP standards. Corrections must be supplied with typeset copy. All corrections must be received by ad due date.
- AD MATERIAL ON DISK: Please supply the following: QuarkXpress document (Version 8 or earlier), Adobe InDesign document (CS4 or earlier), Encapsulated Postscript Document, Photoshop file, or print ready PDF format. All linked or placed TIFF and/or EPS files, a laser print dummy, preference document (Quark) and all necessary fonts (in TTF) should accompany your ad. High Density PDF files may also be submitted via email (shad@notsomoderndrummer.com). Digital materials can also be supplied on CD or DVD media. All add material should be supplied at minimum 300 dpi. Ads must be received no later than material due date for the issue in which the space is booked.
- DISCOUNTS: 15% commission allowed to accredited advertising agencies only. (Agency must handle all billing to client and provide all materials). 10% discount to Drum Shops and Music stores that carry NSMD for resale. NO MULTIPLE DISCOUNTS.
- BLEEDS: Available on 1/4 page ads and larger only. 10% surcharge for all ads with bleed
- POSITIONS: Special page positioning available at 10% additional. 1/6 page minimum for positioning requests.
CLASSIFIED ADVERTISEMENTS
For Sale or Trade & Wanted Ads: Payment must accompany ad copy. No discounts apply. Visa/Mastercard/AMEX/Discover accepted. Classified ads must be recieved no later than the 25th of the month prior to publication (see Issue Closing Dates)
RATES FOR CLASSIFIED ADS- $5 per line, 45-50 characters per line including letters, punctuation and spaces.
- Online Advertising: ABSOLUTELY FREE, just click on Drum Gear Search
Web Ad Rates
Here is the placement breakdown for ads on NotSoModern Drummer.com
Statistics for traffic to NotSoModernDrummer.com from Google Analytics. Click Here to Download
COPY AND CONTRACT REGULATIONS
- Publisher reserves the right to approve all advertising copy, and the right to reject any advertisement at any time. Publisher reserves the right to cancel an advertisement even if receipt has been acknowledged, and to identify advertising that may be mistaken for editorial matter.
- Advertiser and agency are jointly responsible for payment of all advertising insertions. All costs of collection, whether or not suit is filed, including attorney fees, shall be paid by the advertiser and/or agency.
- First time advertisers and one time advertisers must pay in advance. Tearsheet confirmation will be sent to all repeat advertisers placing 1/4 page or larger ads. Tearsheets will be furnished upon publication for recurring ads. Payments for continuous advertising due within 30 days of publication date.
- Neither advertiser nor agency may cancel insertion orders after ad closing dates. Cancellation must be in writing and will not be considered accepted until confirmed by the Publisher.
- Only standard size space units may be used unless approved by the publisher. Publisher reserves the right to adjust the size of ads that do not conform to required dimensions, and to exclude advertising material from certain pages.
- Not So Modern Drummer will not be held responsible for advertiser’s materials after 90 days.
- Publisher shall not be liable for failure to print or circulate any issue if such failure is due to circumstances beyond the publisher’s control.
- Advertiser and agency, jointly and severally, will indemnify the officers and employees of Not So Modern Drummer against losses resulting from the publication of its advertisements, including suits for libel, violations of the right of privacy, copyright infringement, or plagiarism.
- NSMD will not be bound by conditions on contracts or insertion orders that may be in conflict with the provisions of this rate card.
