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NSMD's print and online readership has the highest per capita drum budget of all the drum magazines. Our readers are the biggest purchasers and resellers of new, used and vintage gear. What is the biggest segment of the drum buying market? You guessed it: used and vintage drums. Put your advertising dollars where the drummers' eyeballs are!
Since 1988, Not So Modern Drummer magazine has attracted the eyes and ears of the world-wide drum community. While still featuring articles and regular columns from some of the world’s foremost vintage and custom drum experts, new owner and editor George Lawrence has added much more modern content about new gear, DIY repair, interviews and news. The NSMD website is highly trafficked and reaches all drummer demographics, from the tattooed crowd to the empty nesters.
Circulation: 20,000! Not So Modern Drummer is distributed free of charge in every drum shop in America, at many major music store drum departments, drum teaching studios, University percussion departments, drum shows and other drummer centric venues. It is also sent to subscribers, and is available on newsstands and in bookstores. Each print magazine is read by an average of 3 people which means 60,000 people pick up each issue of NSMD. It is also free to read online. In June 2010 our online readership averaged 150 viewers per day with 70% new viewers. Our readership consists of drummers of all ages, from beginners to seasoned pros, who are interested reading about and buying the oldest and the newest in drums.
Your purchase of any size print ad also includes a free banner ad on our website and an active link from your ad in the online magazine. The reader clicks the link in your ad and is taken to your website. We can also provide you with tracking information of how many customers click your ad and how many click through to your website.
We also offer opportunity, in print and online, to sell your products through the Not So Modern Drum Shop catalog.
Most of the other music magazines nickel and dime you with separate fees for this kind of exposure. We have a "one price policy". Buy an ad in NSMD and we give you the full meal deal! If you don't have artwork we will provide free artwork for you.
For Information about classified ads, Click Here
For the print ad rates in .pdf format, Click Here (right click, save as to download)
For examples of ad sizes in .pdf format, Click Here (right click, save as to download)
| Per Issue | 2 Issues | 3 Issues | 4 Issues | Alignment | Width | Height | |
|---|---|---|---|---|---|---|---|
| saves 5% | saves 10% | saves 15% | |||||
| 1/15 page | $76 | $144 | $205 | $258 | Vertical | 2 3/8" | 1 7/8" |
| 1/12 page | $95 | $180 | $257 | $320 | Vertical | 2 3/8" | 2 5/16" |
| 1/8 page | $143 | $272 | $386 | $486 | Vertical | 1 3/4" | 4 3/4" |
| Horizontal | 3 5/8" | 2 5/16" | |||||
| 1/6 page | $190 | $361 | $513 | $646 | Vertical | 2 3/8" | 4 3/4" |
| 1/4 page | $286 | $543 | $727 | $972 | Vertical | 3 5/8" | 4 3/4" |
| 1/3 page | $392 | $745 | $1058 | $1333 | Vertical | 2 3/8" | 9 5/8" |
| Horizontal | 7 3/8" | 3 1/8" | |||||
| 1/2 page | $571 | $1085 | $1542 | $1941 | Vertical | 3 5/8" | 9 5/8" |
| Horizontal | 7 3/8" | 4 3/4" | |||||
| Full Page | $1141 | $2168 | $3081 | $3879 | Vertical | 8 3/8" | 10 3/4" |
| Full Page Bleeds | Vertical | 8 1/2" | 11" | ||||
| Trim Size | 8 3/8" | 10 3/4" | |||||
| Image Area | 7 7/8" | 10 1/4" | |||||
| Bleeds | 1/8" Contact for sizes/rates for bleed ads other than full page | ||||||
| File Resolution | 300-400 dpi |
|---|---|
| Color Screens | 4 at 200 dpi |
| Black Screen | 175 dpi |
| Maximum Black Density | 89-92 |
| Paper | 80# Productolith Gloss Book |
| Cover | 80# Productolith Gloss Book |
| Trim | 8 3/8" x 10 3/4" |
| Image Area | 7 7/8" x 10 1/4" |
| Bleed | 1/8" (10% charge for bleeds) |
| Per Issue | 2 Issues | 3 Issues | 4 Issues | |
|---|---|---|---|---|
| saves 5% | saves 10% | saves 15% | ||
| Inside Front | $1200 | $2280 | $3240 | $4080 |
| Inside Back | $1228 | $2333 | $3315 | $4175 |
| Outside Back | $1255 | $2384 | $3388 | $4267 |
| Confirmation | Material Due | On Sale | |
|---|---|---|---|
| Winter | January 1 | January 15 | February |
| Spring | April 1 | April 15 | May |
| Summer | July 1 | July 15 | August |
| Fall | October 1 | October 15 | November |
For Sale or Trade & Wanted Ads: Payment must accompany ad copy. No discounts apply. Visa/Mastercard/AMEX/Discover accepted. Classified ads must be recieved no later than the 25th of the month prior to publication (see Issue Closing Dates)
RATES FOR CLASSIFIED ADSHere is the placement breakdown for ads on NotSoModern Drummer.com
[click on image to see the prices and locations]
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